I work at a newspaper. We learned quite quickly that a video about our local irrigation district won't bring in young people any more than a written story. Best way to engage them is with content that matters to them, such as high school sports.
Hmmm. No irrigation, no farms. No farms, no food. No food, no young people get to be old people. PLEASE newspaper person, don't stop writing about that kind of arcane stuff that we all depend on, even if you think it bores part of your audience.(You can always tell them to watch the old movie Chinatown if they're not sure about why it makes a diffrerence.) Srlsy.
Need better headlines. Maybe along the lines of "What they won't tell you about irrigation will amaze you!" or "This one weird trick will make enough food to feed the world" or "Top 8 weird things said at the irrigation district meeting."
"So, like, sexy news videos?" "No, people have tried that--it's still just video content. We need to actually inform people THROUGH making out. I would call it 'Mouth Content,' but I think that's already the title of a Neil Cicierega album."
Same here. Instead of drinking an entire 20 oz bottle of cake frosting, I can drink several mini bottle of cake frosting per week. I don't always feel in the mood for having an entire week's ration of cake frosting in one sitting. Then again, a soda a day for six month vs 4 gallons of Skittles in one sitting? Challenge accepted!